In the news - Palm Springs Film Festival

From The Desert Sun of Palm Springs, California -- All Eyes On The Screen, Please

"If you're trying to guess which ShortFest films are most likely to create an online buzz, you may have to secure an industry pass.

Film scouts say the shorts on screen aren't necessarily the ones best suited for the Internet.

More than 100 industry people are now viewing almost 2,400 films that didn't get accepted for screenings in the ShortFest marketplace, a quiet room at the Palm Springs Hilton Hotel, looking for that Internet gold.

“That's an interesting phenomenon,” said festival executive director Darryl Macdonald. “I was told by one short film company that they bought a whole lot of films that never made it into the festival last year.”

That film company is the Mini Movie Channel, which became a sponsor of this year's festival to obtain the right to view ShortFest films before it started"... (click here for the rest of the article)